By Rafael Sotelo
Content manager at Marketing4eCommerce
ANDThe sales funnel is a crucial tool in any effective business strategy. This system guides prospects through the decision-making process, from initial interest to conversion into customers.
What is a sales funnel
A sales funnel is a visual model that represents the process a potential customer follows from first contact with a product or service to purchase . It is called a “funnel” because the process typically begins with a large number of potential customers expressing interest (top of the funnel) and narrows as they move toward purchase (bottom of the funnel).
The sales funnel is broken down into key phases:
Awareness: At this stage, potential customers benin number data discover a product through marketing strategies.
Interest: Prospects show initial interest and are looking for more information.
Consideration: Here, you actively evaluate the available options.
Purchase: The final stage of the funnel culminates with the actual transaction.
Loyalty: After the purchase, it is essential to keep customers satisfied and loyal.
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How to create a sales funnel
1. Customer perspective
Start by thinking about the sales process from the customer’s perspective. The funnel should be designed with a total focus on the customers’ needs, thus ensuring that each stage is relevant and valuable to their decision-making process.