Music fans now have the ability to discover and purchase event tickets directly within the TikTok platform. With just a few clicks, Ticketmaster’s integrated feature aims to offer a hassle-free ticket purchasing experience, simplifying the process for music lovers everywhere.
“By allowing fans to purchase tickets directly through TikTok, we’re giving artists the opportunity to reach ticket buyers in a whole new way, and changing the game for live events around the world ,” said Michael Kümmerle, Head of Global Music Partnership Development at TikTok.
Since the beta launch, the partnership has generated campaigns canada number data for established and emerging artists including Niall Horan, The Kooks, Burna Boy and Shania Twain. With over 2.5 billion video views, the platform’s functionality has proven to be an effective vehicle for artists, sports teams and event organizers, according to TikTok data.
“Through our partnership, TikTok and Ticketmaster are giving artists the ability to easily connect their content with event discovery and in-app ticket purchasing ,” said Michael Chua, Vice President of Global Business Development and Strategic Partnerships at Ticketmaster.