Checklist to prepare for Black Friday and Christmas in your eCommerce
And now, let's get on with the list of things that smart companies should have ready to prepare for Black Friday and Christmas.
Cost calculation
Price review
Sales forecast
Promotions
Investment in marketing
Graphic materials
Web review
Social networks
Logistics
SEO
Product inventory and stock definition
You should have this ready by now. If you haven't physically checked the stock in your warehouse or physical store for a while, now is the time to do so.
This means that you should have already reviewed and categorized your products based on their sales level (remember the BCG matrix ) and make sure you have enough stock of your top products , as el salvador number data well as making decisions about which products have reached the end of their life cycle in your eCommerce, since Black Friday is an excellent time to sell them off at knockdown prices. Remember that people also expect some high-demand 'hook' product with a substantial discount. Which brings us to the next point.
Cost calculation
Given the (hellish) price increases of the last two years, if you do not have a permanent cost calculation tool (which can be a spreadsheet if it is well designed and up to date) you should recalculate your costs based on the prices updated to today.
You need to make pricing decisions based on the costs from the previous point if you want to maintain your margin and not be surprised. Similarly, you need to be sure at what price suppliers are going to supply you with all or part of your products, especially if they are short-cycle. If you don't already do your price review, you may find yourself with the unpleasant surprise that when you take advantage of the Black Friday campaign discounts you are selling at a loss and you don't know it.