“The truth is that this year we expect Spaniards to take advantage of this period to buy, in a more intelligent way, products that they have not been able to buy throughout the year, in addition to the already traditional Christmas shopping that takes place early at this time. Purchases are increasingly more thoughtful and justified as a result of the rise in prices,” he adds.
In addition, the online channel will once again play a major role. “The last two years, marked by an inflationary context, have changed the consumption habits of Spaniards. This situation is paraguay phone data encouraging consumers to try to anticipate their purchases and, therefore, take advantage of the discounts that the major online platforms launch from October onwards. In fact, according to our study, almost 58% of Spaniards are going to make most of their purchases online , which means a great commitment to e-commerce ,” says Noelia Lázaro , marketing director of Packlink.
The Webloyalty study reveals that millennials and boomers lead digital purchases on Black Friday. The profile of buyers aged between 35 and 54 (46.2%) stands out in particular. The distribution by gender is very homogeneous, with 51.2% women and 48.8% men.