To ease the transition for Google Podcasts users to YouTube Music , Google plans to offer simple migration tools, allowing users to add podcast RSS feeds to their YouTube Music library, even shows not currently hosted on YouTube. Additionally, there will be an option to download an OPML file of their show subscriptions, which can be imported into other supported listening apps.
Podcast creators will also benefit in this process. YouTube Music plans to provide robust creation and analytics tools , along with the ability to upload RSS, to ensure that their podcasts are available in all the places where YouTube Music listeners already consume their favorite content — whether in the background, in the car, offline, and more.
Youtube Music vs. Spotify
The phenomenon that is Spotify today and YouTube Music excel in specific areas of content. Spotify offers a massive music library with an immense variety of songs and playlists, along with a robust podcast france number data catalog . Additionally, it has invested significantly in the production and acquisition of podcast content, making it a prime destination for podcast lovers .
On the other hand, YouTube Music stands out for its unique combination of music and music videos . Users can access music videos and enjoy remixes, live performances, and alternative versions of songs.
Google’s move follows a strategy reminiscent of the one it used when it shut down Google Play Music and redirected users to YouTube Music. The company hopes that this consolidation of services will allow YouTube Music to compete more effectively with platforms like Spotify, Apple Music, Amazon Music, and others , which already offer both music and podcasts in a single app. With this decision, YouTube Music positions itself as a solid competitor in the increasingly competitive podcast market.
Over the coming months, Google will be gathering user feedback to ensure that the migration process from Google Podcasts to YouTube Music is as smooth as possible . Google understands that this transition will take time, but believes that these efforts will lead to the creation of an exceptional product and destination that will reward creators and artists, and provide fans with the best podcast experience, as laid out in its official announcement .