With the last round table of this NEXT Peak Season we were able to reflect on those brands whose values, conditions or other reasons lead them to reject the idea of joining these periods of great discounts and promotions. To do so, we had the participation of Pepe Martín , founder of Minimalism Brand; Luis Guillén , CEO of Trendsplant, and Héctor Nebot , Cofounder of Zapato Feroz, and with Rubén Bastón as moderator.
Photograph of the roundtable "When campaigning is not campaigning" of the NEXT Peak Season 2023
From left to right: Ruben Baston, Pepe Martin, Luis Guillen and Hector Nebot
Hector (Zapato Feroz) told us that during Black Friday honduras number data they usually have sales peaks at normal prices , and that this year they don't want to give importance to these dates. They would like to have something more spread out throughout the year and they are not big fans of promotions, if they make discounts it is usually to eliminate stock . Although, normally, they donate the shoes they have left over. It is a brand that does not seek to encourage buying for the sake of buying, but buying when it is necessary.
For his part, Pepe (Minimalism Brand) also stated that this year they will downplay Black Friday , following in the footsteps of their 2022 campaign in which they encouraged people not to buy on this event, which led them to appear on television, or the year in which they raised prices on this date. Their purpose is to make people think when buying .