Let’s start with the most obvious metric: conversion rate.
Conversion rate is the ratio of the number of visitors who complete a specific action on a site to the total number of visitors.
Of course, this rate can also be applied in other areas than the website. We can make the ratio of the number of offers won to the number of offers sent. phone number list
When it comes to websites, we often consider visitors who perform a specific action. That is, fill out a form or buy a product, for example.
The conversion rate is important for the BtoB customer experience because the purchasing cycles are extremely long. A successful customer experience will therefore drastically increase the conversion rate. This makes it a choice indicator to measure your progress over the long term.The Net Promoter Score is a standard indicator for gauging customer satisfaction. It is a score, often out of 10, evaluating the likelihood that a customer will recommend you to one of their friends/colleagues/relatives/etc.