Is Google Ads a Type of Programmatic Advertising?

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Google Ads (formerly Google AdWords) is a type of DSP, but it is limited to Google's inventory. Although the Google ad network has many reaches, there are places they cannot reach. Therefore, DSP is more advantageous in terms of offering a wider use and inventory. Thus, your ads will not be limited to Google ads .


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Is Google Ads a Type of Programmatic Advertising?



Who Uses Programmatic Advertising?

When we say what programmatic buying is, businesses apply to these germany whatsapp data platforms to advertise on digital screens. Before programmatic ad buying, digital ads were bought and sold manually, which made the process expensive and unreliable. Thanks to publishers who enable native ads on their websites, programmatic advertising is now reaching new heights. The main reason publishers adopt programmatic native advertising is that this advertising space is less affected by ad blockers than other ad types and platforms. Every business can apply for this advertising.


Who Uses Programmatic Advertising?



Why Choose Programmatic Advertising?

Programmatic advertising is gaining momentum day by day and is therefore more likely to channel into new areas and achieve success. Programmatic advertising offers a smarter and faster alternative to manual digital advertising. Before programmatic advertising, sorting, adjusting, and reporting on ads all had to be done manually. Both publishers and advertisers may find themselves struggling with managing ad space, but manually negotiating the sale and purchase of ads is a time-consuming process.


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How to Make the Most of Your Google Ads Budget?