The Importance of LSI Keyword for Your Semantic Core

[ishanijerin1]

In today's article, we will tell you what LSI keywords are and how important they are for SEO promotion of your website.

LSI keywords are keywords that are semantically related to the main keyword. These are not only synonyms, but also any keywords that appear in search results together with a given keyword because they have the same meaning. For example, " buy iphone" and " itunes" are LSI keywords because they have the same context and often appear together. Thus, LSI keywords can be divided into two types:
synonymous (sLSI)
relevant (rLSI)

Latent semantic indexing (LSI) is a semantic algorithm that indexes and finds thematically related phrases and words, thus forming a kind of "query east". This algorithm is the lithuania phone data basis of modern search engines Google and Yandex. The robot analyzes web pages and determines the words that are most often used together on web pages. These are LSI keys.

How to parse LSI keys?
Before starting the search, it is worth deciding on the topic of the page that we will optimize, i.e. take the URL, and for it the highest-frequency request. For example, if you have a page where you sell Apple equipment, then such a request will be the request " apple ".
We take this request and use ALL of the methods for searching for LSI phrases presented below, the more phrases we collect, the better:

Hints and recommendations of search engines. You can type them in manually and write them down in an excel file.


2. Smart query selection in SpyWords.
Enter a keyword and get relevant LSI keys:


3. Yandex Wordstat or Keyword planner.
You can also find many LSI keywords:


Where to insert words on the page?

After we have collected the required number of phrases, we need to add them meaningfully to such sections of the page as:
Title – the most important section of the text for the most important words. You shouldn’t include all the words here, the text should be organic, easy to read, attract attention and reflect the content of the page
H1 (page title) – gives both the user and the search engine another clue as to what the document is about. Has the greatest power among all “H1-H6”, can be used no more than once per page.
H2-H6. Headings of lesser strength, compared to "H1". They are used to provide additional information to the user and search engines. Do not overuse these headings to avoid over-optimization of the page.
Text (description) – no fluff, only useful information, it is SLI phrases that will help make the text like this, because they set the subject of the document.
Button (button) – can include phrases like “order”, “buy”, “call”, etc. Works well both as a call to action and as document optimization for such words.
Alt on photos is a good place for keywords like "photo", "picture", etc.
Link anchor – outgoing anchors are good for words that you wouldn’t attach to the document, but need to use. For example, a link to “documentation,” “instructions,” etc. from a commercial page is an ideal solution.

The better you choose the words, the more expert the text is, the higher the chances of the page being in the TOP of the search results.

Conclusions
Your site's visibility and position will improve for a number of low- and high-frequency queries (LSI keys will strengthen the main keyword), the page will be displayed in search results for both your main keyword and all of its “tails”;
You will receive stable traffic from LSI-optimized pages;
Thanks to the relevance that LSI keys will bring, behavioral factors will improve and the bounce rate will decrease. As a result, your site's trust will grow, along with such indicators as IKS and PageRank, the site will more likely get into the TOP.