Monitoring is very important when you are a marketer because marketing evolves very quickly , you have to keep up to date. We are therefore in perpetual need to find new content ideas (those that work), to follow trends, to stand out, to work on your value proposition, to know your personas inside out... so many essential tasks for developing a relevant marketing strategy! Linkedin is a great way to do competitive monitoring, discover new types of content or copywriting, etc. How to monitor LinkedIn? Subscribe to accounts of experts or influencers in your industry in order to see their posts. Search using hashtags for keywords that interest you to see posts on the topic.
Keep an eye on what your competitors are doing: how they present their business, the content they share, who they interact with, etc. Also follow your customers to be kept informed and thus understand their central african leads challenges and daily problems: these are your personas! LinkedIn is a real asset for your salespeople too! Here’s how they can take advantage of it: Improving personal branding In B2B, salespeople are not sellers, but they must take the position of advisor , of expert in their sector. LinkedIn allows them to express themselves on the problems of your target, to provide answers, to show that your company is an expert, and that they are too! It is a big plus for their professional image and reassuring for your prospects. At Plezi, Lisa (our brand manager) plans publications on the personal account of our salespeople directly from Plezi.
She can create personalized messages for each one, the accounts of our salespeople are regularly animated and they save time! example of a linkedin post participating in personal branding example of a post from Claire, Sales Director at Plezi Finding new prospects In B2B, many LinkedIn users have the reflex to ask their community for their opinion when they are looking for a product or service . Maybe this product or service is your company! What if they were your future customers? The best thing about LinkedIn is that it connects profiles that have connections in common. So, with your network of networks, you can discover people you would not have met otherwise! A gold mine for generating business. Contact or follow up with a prospect You know how overloaded an inbox can be.
LinkedIn is a good way to contact someone by private message and get a response more easily. When you invite someone to join your LinkedIn network, you have the option to attach a message to your invitation. This is ideal for providing context to your connection request and starting to create a bond. Be careful, this first message is limited in characters: it must therefore be short but above all personalized to attract the person's attention. The advantage of LinkedIn is that we collect a lot of useful information via the person's publications, their professional background, etc., which allows us to personalize the prospecting message and further increase our chances of having an exchange!
Maintaining customer relationships This approach is not aimed at generating business per se, but rather at nurturing the relationship with your current customers ! Like you, your customers are certainly on the network and share their news. This is a good opportunity to comment on their publications, congratulate them on their new fundraising, their new premises, a new recruitment, etc. If you receive a gift from a customer, why not thank them by posting a photo and a little note? Thanks to LinkedIn, customer relations are no longer just a CSM (customer relationship manager) affair: marketers, salespeople, everyone can interact with the customers they know and help maintain a good relationship!