The main idea and message

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To keep things running smoothly, be sure to address the following things in your script outline:



Your target audience
Online marketers create compelling videos by thoroughly understanding their audience. The best corporate videos are those that your audience can relate to, which means you need to think first and foremost about who you're talking to . Start by identifying who your audience is. Don't forget to consider things like areas of expertise, level of sophistication, and classic demographic segments like age and gender.




While your corporate video can convey different messages, it’s important to be clear about the main message you want the viewer to take away. So, ask yourself: What main message do I want to convey to my viewers? It can be a simple call to action, a key aspect of your products or services or even a slogan – take your time.

Creating a corporate video is a great opportunity to communicate your company’s values ​​and highlight what makes it special. That’s why it’s also crucial that you identify what brand message you want your viewers to take away. What is the one aspect of your brand or creative personality that you want to be immediately obvious in your project? Make sure you prioritize that from the start.



Create a chronological outline of the scenes, images, action, and voiceover or dialogue that will make up the video in your script.



Your marketing goals
Now that you know what you want to achieve, think about how you want the video to meet your marketing goals. Where will the video be distributed, what segments of your audience will it speak to, and what action items do you want the video to present?

Let's dig a little deeper into each of those questions.

Where will you post your corporate video? Are you creating a multi-slide IG story? Is it to boost your YouTube channel? Will it be a video to display on your website or social media sites like LinkedIn ? Specify exactly where you want your video to be posted from the start: This will dictate how it will be recorded, how long it should be, and other important aspects.

What do you want your viewers to do? A clear call to action, or CTA, will tell your viewers what you want them to do. Do you want them to share your video, contact you, or buy from you? Tell them.

Where does video fall in your marketing funnel? Remember afghanistan cell phone number database when you described demographics? This is the other (very important) part when thinking about your audience. If you’re going to produce a corporate video to send directly to existing customers, you’ll want the specific language in the script to be familiar and have a certain level of familiarity with your brand.

If you're creating a corporate video that will be posted on your website or social media, you'll want to make sure your video speaks to as many people as possible and does the legwork to introduce your brand.



Step 2: Open the idea box
Now that you’re clear on what you want to achieve with your corporate video, it’s time to figure out exactly how you’d like to go about it. We’re big fans of a free-wheeling brainstorming session, so don’t be afraid to put pen to paper (or cursor in Google Docs) and simply jot down all the ideas that come to mind in this creative phase.

Try not to limit yourself during this process. Don't filter out a video idea because you think it's out of budget or capacity. Write it down, then circle back after brainstorming to evaluate which ones might be the best. In addition to your central idea, pick two or three, so you have some options.