The New Year is coming… and you want to send original New Year's Eve greetings? Between friends and family, SMS has become in just a few years the preferred means of communication for the French to share their wishes for the New Year. Thus, 1.4 billion SMS were sent to celebrate the New Year . However, the relational SMS sent by companies to their customers and prospects on the occasion of the New Year remains relatively limited: a perfect opportunity if you want to stand out ! The perfect SMS to send your wishes before the end of the year If SMS will guarantee you an unmatched reading rate (around 90% according to studies, compared to only around 30% for email), it is now up to you to write a clear, relevant and impactful message.
It will mark the start of the year and will be anchored in the memory of your customers and prospects. Here are 5 key principles to take into account when setting up your SMS campaign for New Year's greetings. 1. Aim straight for the heart You have 160 characters to construct your message: short, it must therefore go "straight to the point" by focusing on the essential . Of course, the exercise requires a real effort, but the more concise the message is, the more likely it is to be read and remembered by your recipient. So take some time to think about the heart of the message you want to convey at the start of the year. Eventually, you can construct different messages for relevant segments of customers or prospects.
Don't forget that managing your New Year SMS campaign via a campaign management platform will allow you to personalize the message: by inserting the customer's first or last name, you will fit perfectly into the "personal" and warm character of this traditional message. 2. Classic or humorous wishes: the choice is yours! Of course, it is appropriate afghanistan phone number data to send a positive and warm message at the beginning of the year. While some people think that the "classic" is always in good taste and avoids any risk of blunder, others, on the contrary, are in favor of a touch of humor, fantasy and originality, in order to better stand out. Be careful, however, humor must always be handled with caution. It must be understandable by all. Also remember to maintain consistency between this message and the type of communication that you usually use on other channels (email, mail, advertising campaigns, etc.).
It's up to you to compose the SMS that will fit harmoniously into your overall customer communication policy. 3. Send your SMS at the right time "Good practice" allows you to send your greetings throughout the month of January. While it may seem that "earlier is always better", remember the basic rules of not disturbing your customers at an inopportune time. Send your greetings during "business hours", not at 2 a.m. on January 1st! It is probably the nature of your business, or the business news of the month of January, that will allow you to determine the best time to send your greetings. 4. Take the opportunity to communicate about your brand or your products These wishes, sent to your customers and prospects, are of course an opportunity to convey your New Year wishes.