Esneca has wanted to offer this master's degree to business owners, entrepreneurs, workers or anyone who is interested in expanding their knowledge within the digital commerce and marketing sector.
This master's degree is taught 100% online . That is, once the registration has been completed, the student will receive the access keys to their Virtual Campus. A virtual educational environment in which they will find each and every one of the modules and study material, both compulsory and complementary, that make up the degree.
Thus, during their training, they will gain in-depth knowledge of topics such as:
Conceptualization of Digital Marketing , delving especially australia business email database into the characteristics of the Internet as a medium and basis for this field.
In-depth knowledge and study of current internet marketing: trends and social movements that will define this professional sector.
Specialization and study of the strategies and operation of both SEO (organic search engine positioning) and SEM (paid positioning).
Obtaining knowledge and tools for the correct and effective application of Inbound Marketing strategies .
Knowledge and familiarity with the figure of Copywriting .
In addition, students of this degree will acquire the following skills:
Ability to create, design and execute digital marketing plans, especially focused on digital businesses or digital commerce.
Specialized knowledge to advise on the implementation of eCommerce strategies, management of eCommerce platforms and management of this type of business.
Specialized tools and skills to undertake, manage or lead a digital commerce or eCommerce project.
Implementation and advice on content management systems.
Skills and competencies to implement, manage and advise on eCommerce platforms.