Within this platform, consumer interactions go beyond the product and are also related to the image presented by the brand. This can serve as a source of inspiration according to the values or ideas that they project. Thus, according to Pinterest, 64% of its users say that they access the platform to find an idea, a product or a service that they can trust.
In this way, brands have the opportunity to create deeper and more meaningful connections with their consumers. Taking advantage of this feature, they have launched a new section called Merchant Details, intended for brands to communicate their story and values more easily to users. In this section, labels such as: “Environmentally friendly”, “Committed austria business email database to good causes”, “Responsible production”, “Personalized treatment” or “Inclusive culture” are displayed.
These labels allow buyers to place the brands they discover on the platform in a more personal context, and thus be able to make their purchases based on the alignment of their convictions and values with those of each brand. This new feature goes hand in hand with the implementation of its verification program , which we talked about a few weeks ago.