Many laws govern the use of marketing SMS (also called promotional SMS). Stop SMS allows recipients to unsubscribe from the database in which they are registered. It aims in particular to protect the consumer against the risk of spam. On the SMS Partner platform, this feature is free and added by default on each account. However, it is possible to deactivate it when justified. It is important to note that the integration of Stop is mandatory for marketing messages. Differentiate the types of SMS sent There are two uses with different purposes: — Information SMS (confirmation of an appointment, transmission of a confidential code for an operation, etc.)
Marketing SMS (for promotional and advertising purposes, also called Professional SMS ). There are many laws governing the use of promotional SMS. The basic principle is that you cannot send a campaign without algeria phone number data first receiving the recipient's consent. When sending marketing messages, several points must be respected: Stop SMS, times and days of sending , validation of the option. To learn more, read our white paper: “ Knowing and respecting legal obligations ” CNIL requests regarding promotional SMS “It is prohibited to send messages for direct marketing purposes by means of automatic calling machines, fax machines and electronic mail, without providing valid contact details to which the recipient can usefully send a request to have these communications cease without any costs other than those related to the transmission thereof.
The CNIL therefore requires SMS Marketing campaign senders to add the unsubscribe feature. This feature, also called "Stop SMS", gives recipients the option to unsubscribe. Stop SMS thus allows the campaign sender to comply with the law. It is a simple way for consumers to object to receiving new promotional messages. The following extracts are taken from Article L34-5 – Reminder of the law : Postal and Electronic Communications Code. Risks incurred in the event of non-compliance If during one of your promotional SMS campaigns you do not offer your recipients an unsubscribe procedure using “Stop SMS”, you expose yourself to a complaint from your recipients.
The law punishes non-compliant campaigns with a fine of 20,000 euros. Important: It is important to note that if you are only sending messages of an informative nature, you are not required to include this information in your message. The Stop SMS functionality made available on our platform We offer this feature free of charge to our users. To ensure your compliance with the law, Stop is enabled by default on all your campaigns. In addition, the integration of Stop SMS is mandatory for your service provider 's marketing messages .