One of Facebook's strategic advantages is its integration with the other products in its family, Instagram and WhatsApp. With this in mind, the company has launched two new features that precisely promote this multiplatform feature, as they allow conversations to be started across the different applications.
Click to message ads
On these three social networks, businesses have the opportunity to buy advertisements that invite users to communicate with them, either through Messenger, Instagram direct messages or WhatsApp. From now on, businesses will be able to choose which of these three platforms they are present on to respond to user requests. This way, when a user belarus business email database clicks on the advertisement, the system will automatically take them to the service channel that has the greatest chance of establishing a conversation.
WhatsApp conversations from Instagram profiles
Instagram is the showcase for many small businesses, as it encourages the discovery of new stores and products. WhatsApp, on the other hand, is the main instant messaging application in the world, and is an ideal medium for closing sales and clarifying customer queries.
Based on the particular characteristics of the two applications, the company has developed a new interaction between the two, making it easier for users to switch from their Instagram profile to a conversation on WhatsApp. Thus, businesses will be able to add a click to chat button to their Instagram profiles , which will send users directly to their WhatsApp Business chat.