Are you guilty of hiding your brand’s personality on social?

[Jahangir147]

At db we’re constantly challenging ourselves to communicate complex data and themes in simple and compelling ways. If you need help just ask.
Next time I’ll be addressing a third critical point: ‘How can I deliver these nuggets of insight in a manner that means they are likely to be consumed and understood?’

Are you guilty of hiding your brand’s personality on social?
Recently I’ve been working closely with a brand who are in the early stages of their social media development. While working with them in presenting ‘who they are’ on social, I’ve been reflecting on just how important it is for brands to define their personality and was reminded of this line from one of my favourite films;
‘I wouldn’t go so far as to call a dog filthy but they’re definitely dirty.
But a dog’s got personality. Personality goes a long way.’
Personality does go a long way. Personality allows you to develop your tone portugal email list 2 million contact leads of voice, and your tone of voice allows people to relate to your brand. Without a defined personality your brand will be swallowed up in the social media crowd.


Picture this: You’ve just arrived at a party. You’re alone, your friends are running late and you don’t really know anyone. Looking out across the expansive back lawn, you search the crowd for familiar faces. (Ok confidence, get into action.) You take a deep breath, put on your friendly smile and make a beeline for one of the groups…
Sounds a bit like a scene out of a Hollywood film doesn’t it? Welcome to the world of social; social media that is. Networking on social media is like stepping into the discerning eye of the camera, we are constantly positioned and judged accordingly, which can be a bit daunting being that the whole world is on there too!
Back at the party: You’re crossing the lawn and as you approach the group you start to think (what is my ice-breaker?) Be yourself, just like in the real world, you need to be authentic online too. The same is true for brands. Being natural and avoiding being fake or rigid is the best way to make a lasting impression. So rather than launching into a deep analysis about politics in the Middle East (unless that’s your forte of course, well actually, it’s still probably best avoided), try being a little more light-hearted.