The role of a/b testing in email marketing

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Deliverability: what is the point of sending emails and building a mailing list if your messages end up in the spam folder? We’ve devised a series of thorough deliverability tests to ensure you get your money’s worth. Segmentation: the ability to tag or generate groups (aka segments) of users based on shared characteristics or behavior is a must-have to deliver tailored messages to the right people. Reporting: you should get some basic metrics to gauge how your hotel emails are doing.

An open rate and click-through chile telemarketing list rate are the bare minimum, but some providers let you dive deeper into analytics to better keep track of your roi. Automation: it may sound overwhelming, but you might be surprised at how easy email automation can be (not to mention powerful). Last but not least, don’t forget about the integration options. At the very least, make sure that the provider works with your crm or property management system. Social media integration is also good.

Some will even work directly with your business email provider or your booking system to make things easier. Our favourite email marketing providers for hotels it’s now time to announce our recommended email marketing platforms for the hospitality industry. If you need to compare more providers or read more detailed reviews, do jump over to our main website where you can even check out alternative crms. ) activecampaign – an automation powerhouse activecampaign hotel automations activecampaign may not be the easiest email marketing tool to get started with, but we always feel that it’s worth the effort of learning it.