But under this approach, every conversion

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And, they're not impacted too much by what's happening at the moment. We would pass this across to our sales team, and they can start to follow up with them to see if there's anything that they can help them out with. That's just another idea of how to deliver more for less, and not spending any additional marketing spend, but producing more leads for your sales team to follow up with. Tip #5: Focus on ROI rather than CPA For a long time, the focus of PPC has been on conversions and the cost per conversion.


is assumed to be of equal value. And we know in a lot of businesses, this just isn't true. There can be considerable variations in the value of one potential customer and another one. It's about time our paid uae telegram phone number list marketing efforts should reflect this. This is also a tremendous change to your campaigns. It's a good time now to make these changes, that you set yourself up for future growth.


Most companies currently use a bidding strategy, which gives the ad platform the flexibility to bid more for users who are more likely to convert. So that the likes of Target CPA or Enhanced CPC, if you're on Google, they're examples of that sort of strategy. The next kind of step onwards from this is to move on to a bidding strategy that has not only the flexibility to bid higher based on their likelihood to convert, but also on the potential value of that customer to you.