Example of product tags in an Instagram ad
Both Facebook and Instagram have a series of advertising solutions linked to their stores that play a key role in helping businesses expand the reach of their brand. Here are some of the tips that the social network offers businesses for this new Christmas and Black Friday season:
Adding tags to your ads can help drive traffic to a specific product, thereby increasing engagement and conversion rates. In fact, according to a Facebook study, ads with product tags have 1.75 times more interactions .
On the other hand, within the Facebook and Instagram tools it is possible to customize the target audience of the ads. The social network recommends making use of this feature to reach new communities, as israel business email database well as a more specific audience determined by the interests of the season.
Along with this series of tips, Zuckerberg's company also explained that they are working on implementing new tools to boost sales on their different platforms. Thus, in order to offer consumers a more trustworthy environment for their purchases, they will launch a new label that will identify the stores that offer better shopping experiences, the "preferred stores" , which for now will only be available in tests in the United States and will look similar to the classic label that highlights those pages that respond to their users' queries in a short time.