This company was founded in 2014 by Emery Wells and John Traver , with the intention of offering a solution that could create a more efficient workflow in terms of video creation. This was based on the demand and setbacks that the creators of these contents may present, in a constantly growing market.
Beyond its specific tools, Frame.io's platform also offers a very competitive cloud hosting service, providing faster loading speeds than others such as Dropbox or Vimeo . For this reason, the American company has managed to raise around 90 million dollars, around 76 million euros , in its history, from investors such as Accel , FirstMark , SignalFire and Shasta Ventures .
Given the trends in remote work and the importance of digital content, this purchase is seen as a strategic move for Adobe. According to the company's announcement, it will be made for 1.275 billion dollars, approximately 1.088 billion euros.
With this purchase, Adobe would be able to integrate a means of spain business email database offering collaborative management within its various creative software tools. In this way, the company could offer its millions of users a more fluid and complete work experience, further strengthening its position in the market for the creation and editing of multimedia content. As the company explained in its statement, videos are currently the most consumed type of content in the digital world, whether through social networks or streaming, so improving efficiency in the process of creating these contents is a crucial issue for developers.
«Video workflows are disjointed, with multiple tools and communication channels used to solicit stakeholder feedback. Frame.io removes inefficiencies from video workflows by enabling real-time upload, online stakeholder access and collaboration in a secure and elegant experience across all surfaces.»
The acquisition is expected to close in the fourth quarter of this year, subject to regulatory approvals and the fulfillment of certain closing conditions. Once the acquisition closes, both Frame.io founders will join Adobe, with Wells leading his team and reporting to Scott Belsky , Adobe's Chief Product Officer.