[Tweet «The “about” page is the Cinderella of pages on an #eCommerce website»]
The point is that the “about” page should be one of the most carefully looked after on an eCommerce website, because it is one of the basic pillars for generating trust. And when you are a stranger, trust has a lot to do with generating the coveted impulse to buy. In fact, if it is important on a company website, in eCommerce the content of the “about” page is fundamental.
The “about” page is supposed to be where you tell your potential client who you are and why you are here. And you do this with the aim of generating trust in him or her so that he or she is encouraged to buy. For this, there is a basic and fundamental key: you have to tell the truth.
Being honest is the first thing that any client will demand vietnam business email database from you, among other things because if you are not honest, they will catch you very easily. Therefore, do not pretend to be something you are not or present yourself as a big company when your team is made up of three people and a cat. Let's look at some key points on how to do it.
1. Forget the corporate tone
Since you are most likely not a large corporation, starting your presentation by talking about your mission, vision and corporate values is not the best idea. Especially since in 90% of cases those corporate values are more an exercise in voluntarism than reality.
about zuckerbergSimilarly, introducing the person in charge of the company using the term CEO (Chief Executive Officer) when your team is small does not make your company more important, but more