Twitter and personal accounts
A major disadvantage of using Twitter for business is the lack of segmentation options. The solution is often to use two or more accounts. That is always a risk and a missed opportunity for cross-selling. With Twitter it is therefore even more important to create content that is relevant to everyone. Perhaps the very very recent introduction of custom timelines will be the start of better segmentation options. We will wait and see.
Segmentation is also possible on personal Facebook, LinkedIn and Google+ accounts. This often works a little differently than on business pages. On Facebook, you have to manually divide your friends into one or more target groups. For example, I have created a tag 'Foreign friends' so that I do not tire these friends with unreadable Dutch updates, but only show English messages to this group.
Conclusion: do not underestimate the power of segmentation on social media! In pakistan mobile phone number list the e-mail marketing industry, it has long been a very strong way to address and bind customers. With the growth of the number of profiles, the need for social media is also becoming increasingly important. Relevance is also important for the continuity and visibility of your marketing: Facebook and Google value content that (relatively speaking) generates more interaction, much more than content with little interaction. Through segmentation, you ensure that your messages have a greater chance of interaction.
Broker problem: segmentation is the solution!Recently, a real estate agency came to me for advice. They have houses for sale in Heerenveen, Leeuwarden and Drachten, in the lower segment. Target group: young people and families with a low income, who prefer to continue living in the neighborhood or city where they grew up. The Facebook page has a good basis of relevant likes. The problem? People who live in Leeuwarden do not find the housing supply in the other places relevant. And of course, that also applies to the target group in Heerenveen and Drachten. Status updates with that housing supply are a reason to unlike the page. What to do? The solution is easy to guess…
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