In this talk we have familiar faces, such as our director Rubén Bastón; as well as Txampa Alberca, CEO and co-founder of Santafixie Group, and Antonio Fagundo, CEO of Masaltos.com.
Moderated by Alberca, Bastón and Fagundo, they will present their new book on eCommerce, a practical guide to setting up an eCommerce business created in conjunction with Valentín Hernández. The focus of the talk, apart from the presentation, will be the keys they propose in this editorial project to successfully launch into the world of eCommerce. This presentation will take place between 5:00 and 5:30 p.m. on July 7 in the Omnichannel Auditorium at the Fira.
July 8, 10:15 / The digitalization of payment experiences
With this presentation we finally enter the second day of the brazil business email database event, on July 8. This will be led by Alexandre Lima, Director of Marketing and Customer Experience at Oney , a financial institution specialized in payment and financing methods.
The focus of the talk will be on the transformation of the customer shopping experience due to the integration of Open Data and AI technology . The drive that these integrations give to eCommerce sales will also be seen. To do so, all you need to do is attend the Customer Experience Auditorium between 10:15 and 10:40 .