Here’s why content gap analysis matters.

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A content gap analysis involves comparing your current content against your competitors‘ content, your audience’s search intent, different stages of your customer journey, and market trends and opportunities.

In simpler terms: It's finding the “gaps” in your content strategy where you could provide more value that others aren't already providing.

what is a content gap analysis

Why is content gap analysis important?
There’s often a disconnect between what we think our audience needs and what our content actually talks about.

As marketers, we may rely on assumptions about the challenges to address and topics to cover. But more often than not, we have and can be wrong.

Content gap analysis gives a solid direction for your bahrain phone number material content roadmap, helping you focus on what really matters to your audience.



Content Marketing Planning Templates
Plan your content strategically with these handy templates.

Editorial Calendar Template
Buyer Persona Templates
SWOT Analysis Templates
SMART Goal Template
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1. Improves Search Engine Rankings
This goes without saying: meaningful content that matches search intent boosts search engine rankings, giving you a competitive edge.