This brings clear benefits to users, who can now view videos in more detail with a larger, wider view. However, given that TikTok only offers vertical video scrolling to engage its audience, the question is: "What will current TikTok users think of this new feature?" Will TikTok find during its testing phase that users are more willing to retain what they have come to expect from the platform? Original view? Brand opportunity? Another interesting point to consider with the new full-screen view is that currently, creators and marketers have to create videos in two different formats if they want to upload them to TikTok and YouTube.
It's unclear whether creators will now gcash data be able to use the same format on both platforms. If possible, this could be a game-changer for marketers, allowing content to be created and uploaded to both platforms faster without the extra step of creating two formats. There is no doubt that marketers will welcome the opportunity to create content faster and reach both platforms without additional effort. However, it remains to be seen whether this will actually be the case.
It's clear that every social platform is keeping a close eye on the competition. When one innovates, another follows, and soon many platforms will have a new, similar feature. You can see this in Instagram’s introduction of Candid Stories to challenge BeReal and their use of Reels to keep up with TikTok. YouTube has its own version of TikTok-like quick videos and introduced Shorts.