However, this information alone will only serve to show which terms are most searched for. What is important is how this information is processed.
That is, there is a person who has a concern or a problem and wants to solve it. In the case of e-commerce, the most common thing is the need to buy a product or compare different options .
What we need to do with all those terms we have extracted is to group them by search intentions that will determine the content we have to create. The same search intention can be expressed in many different ways. In other words, a search intention groups together different keywords .
We don't have to create content for every keyword. That cambodia business email database would be bad practice. We should create content for every search intent .
3.- Determine what the contents of your online store are
In every online store there are certain contents that are “required” by the product catalogue itself. For example, in an online technology store, it is almost essential to create a category for computers, another for monitors, another for mice…
However, there are other contents that we will discover thanks to this previous keyword study that we have just done. For example, searches for brands or product types.
Continuing with the same example, we may not have initially considered the option of creating a “Computers for teleworking” category. However, keyword research may indicate that this is an interesting search and we need to create content that offers a specific range of products. In short, that meets that search intent .