The importance of customer loyalty is more challenging than ever. Brands try to seduce the customer in all sorts of ways and via various touchpoints . Not surprising, comparing products and switching directly is very easy these days. Classic loyalty programs are aimed at binding customers by rewarding purchasing behavior. With the arrival of online, new forms of desired behavior and reward have emerged.
Loyalty programs are no longer just about rewarding purchases. New forms south korea mobile phone number list of behavior, such as content creation and data collection, are very valuable to brands. Behavior that increases customer engagement with the brand and sometimes even makes them part of the brand. Think of online activities, such as writing a review, watching a video, liking content, filling out a survey or answering a service question from another customer. Online then makes it possible to easily measure these activities.