When choosing the best automation tool , it is important to recognize the attributes of each platform and understand which one best suits your company. So, we will show you why ActiveCampaign's unique features make it one of the best options on the market!
After all, this company has always sought to accelerate business growth with a platform designed to offer the best customer experience.
So, stay tuned for the features we highlight for each platform function. Happy reading!
What is ActiveCampaign?
Overall, ActiveCampaign is a Customer Experience denmark phone number resource Automation tool , or customer experience automation (in Portuguese), that pioneered the definition of the category.
According to data from the platform itself, Active helps more than 145 thousand companies , in more than 170 countries around the world, to connect and interact with customers in a relevant way.
Another important point worth mentioning is that ActiveCampaign helps create optimized user experiences by automating marketing, sales, and support processes.
How does this action happen? Basically, through predefined automations. It is the union between email marketing, marketing automation , CRM, machine learning , segmentation and personalization between channels.
To summarize, with Active it is possible to optimize the customer experience through actions such as:
finding the balance between automation and human touch;
harmonize customer intelligence with your business;
combine the right strategies at the right times.