Online shopping is becoming more inspirational
So online shopping is not just transactional these days, it's also inspirational. We see these two worlds merging through what we call curated e-commerce . This 'new' form of e-commerce revolves around discovery and entertainment. The focus is not on the transaction, but on the search and the finding. A community or expert selects items or styles from the total range and based on these global selections you can start your personal journey of discovery.
Suppose I am still looking for an interior for a living room, then I could senegal mobile phone number list get acquainted with various styles of modern designers through curation. On an independent site, the curation is facilitated and when I see an interesting item, I simply click on the item and am forwarded to a reliable webshop where the transaction can take place. So I am only confronted with a transaction when it is relevant.
The most well-known curation platform is Pinterest.
Curation vs. Aggregation
The rise of curation is in contrast to the increasing 'algorithmization' of e-commerce. The latter can be seen, for example, in the personalized recommendation system that Amazon has become known for and that can now be found in many webshops. In a sense, curation brings back the human factor into the online world driven by technology and optimization. Algorithms that recommend products to me will do so by extrapolating (limited) information about me. In this way, however, we ignore serendipity, the unexpected discovery of something new. Curation makes it possible to discover new insights or products, of which you may not yet have known how interesting they could be for you.