“To help charities participating in the AmazonSmile program make this transition, we will provide them with a one-time donation equal to three months of revenue they earned through the program in 2022, and they will also be able to accrue additional donations until the program officially ends in February. Once AmazonSmile closes, charities can still seek support from Amazon customers by creating their own wish lists. ” The actions companies are taking are one way to approach decision-making through good practices.
But I think there are two things that could be rich people data improved: At this time, increasing the visibility of these nonprofits through communications and marketing campaigns to incentivize direct donations. sharing knowledge and expertise on how to raise funds. Social impact initiatives should also provide communities and nonprofits with the knowledge and tools to continue making a difference even after the partnership.
For example, at Rock Content, we are implementing a digital marketing acceleration program for nonprofits focused on education and employability for underrepresented groups in Brazil. In this way, these organizations can find their own ways to leverage digital presence knowledge to expand their long-term impact. It is important for non-profit organizations to take advantage of this situation to network with other companies, including SMEs, to seek support and openly discuss social corporate responsibility.