According to Facebook, these ads will work based on product catalogs present on the messaging platform. In this way, brands will be able to select a specific product from their catalog and turn it into a Facebook or Instagram ad, as seen in the following image.
These ads will also have a button that will redirect users to the advertiser's WhatsApp Business profile. This strategy is intended to broaden the reach of the promotions by crossing them with the broad community czech republic business email database of the other platforms in the Facebook family. For example, within the United States, Facebook has more than 200 million users, in contrast to the approximately 70 million that WhatsApp has .
With this in mind, promoting ads on Facebook will give businesses the opportunity to almost triple their reach. It could also mean a gradual increase in the WhatsApp community by generating interest through these ads.