Remarketing and retargeting are not competing strategies . On the contrary, it is perfectly possible to use both in a balanced and successful way.
While retargeting focuses on displaying targeted ads based on a number of factors, remarketing uses email as its main contact channel.
Therefore, it is worth using retargeting to attract new customers who have already had some contact with your brand, but never purchased, and applying remarketing to retain those who have already purchased from you.
Remarketing and retargeting are not the same thing, but they both egypt phone number resource have some common goals: better engaging people with your brand and increasing your conversions.
Therefore, there is no need to doubt which of the two is better or which is worth using. Both deserve to be part of your planning , working together, segmenting the audience to reach an even greater volume of potential buyers.
The joint use of remarketing and retargeting
If remarketing involves sending emails in an attempt to get a consumer to return to the website and buy again, and retargeting involves paid media with strategic ads in campaigns on other websites, they can work together, even with such a different approach.
The conceptual confusions witnessed at Google must be processed to facilitate the differentiation and application of the two strategies without causing misunderstandings or even losses in campaign investment.
The same website, with different content, products or services, can attract different audiences, which is why both remarketing and retargeting should be part of the basic planning for interaction with a specific audience.
Combined action tends to yield good results, but it is essential to use approach criteria that are not invasive or cause the target to move away, rather than return to the site.
You need to be careful when sending emails and ensure that there are enough of them so as not to “scare” the user. It may be that the user who receives an email message is the same one who will view a campaign on social media .
Being repetitive and appearing too often can cause a feeling of discomfort in the user if they start to see the company's brand too often. We talked above about segmentation and how important it is to pay attention to the user's desires.
Emphasizing what most visitors are looking for helps create more objective and efficient campaigns . The campaign, ads and content must be of quality and authority to convey to the user the trust they seek to close their purchases.
Planning is key to success when it comes to launching engagement and re-engagement campaigns. Users should feel something different when they are approached by your company.