Robert Cialdini discovered six ways to influence people, such as reciprocity, sympathy and scarcity. With his findings, he has been attracting full houses worldwide for years. But how can you apply his findings for successful content marketing?
Cialdini & Bose
On a sunny terrace I was talking to a client about content marketing and how you can use it for your business. The client started talking about Robert Cialdini and what he had done for the Bose brand. Didn't I know that story? No, not yet.
they had just introduced the Bose Wave switzerland mobile phone number list Music System. A system that was better than anything on the market at the time. At Bose, they were convinced that it would be a mega hit. But it wasn't, despite a solid advertising campaign.
Cialdini came, saw and conquered. He advised changing five words in the title of the print campaign that started with “New”. He found it awkward, because people were not yet familiar with the product. Furthermore, testimonials that could break the ice and stories from 'neighbours' who already have the product in their homes were missing. People were therefore waiting to see what would happen, he judged. Also because the price was not exactly low.