If you are not a marketing agency or a company that has multiple Facebook pages and Instagram accounts, use Facebook Business Suite only for what is essential: managing Facebook Ads advertising .
You can access the scheduling of Facebook and Instagram posts from Creator Studio in the menu of your Facebook page, and the basic statistics (if you are a small business, you shouldn't complicate your life too much with very complex statistics) are on your Facebook page and your Instagram account. The rest is best forgotten, or left to marketing professionals, at least until Facebook considers launching a less complicated light version .
The bottom line is that Facebook seems to think that if you denmark business email database want to do anything professional on its platform beyond the basics, you'd better hire specialists. Facebook Business Suite is a very complete platform and very useful if you have many hours a week to dedicate to just that.
It is not, as it was supposed to be, designed for a small or medium-sized company to manage. Because of the functions it has, how complex it is to understand and how easy it is to screw up and mess up, it is clearly a platform designed for marketing agencies and large companies with a lot of time and resources. That marketing rule that says "don't try to offer the same product to everyone" does not seem to have permeated Facebook's strategy.