Similarly, it was concluded that 13 years is a critical age , where girls tend to be more affected and show a considerable drop in their self-esteem. In girls under 13, the percentage with high self-esteem is 84%, and from there it drops to 42%. This drop in self-esteem occurs mainly due to the comments they receive on the Internet, and from other people.
This situation ends up affecting their educational development, since 18% of these girls have missed school for these reasons . On the other hand, influencers have a great importance, since 27% of the interviewees say they feel less beautiful when seeing their posts.
Given these results, there is a need for a call to action on this ecuador business email database problem affecting young Spanish women. Dove is making one under the hashtags #SinDistorsiónDigital, #TransformemosLaBelleza and #QuéHayDetrásDelSelfie.
With this movement, the brand invites people to raise awareness about the mental health of young people and how social media is affecting them. It offers guides and information on how to deal with these issues in order to build a more positive digital environment.
The campaign also seeks to influence content creators, who can more directly create change on social media. 64% of young women in the study say they would feel better if social media had a more diverse representation of different types of beauty.