These are great KPIs for branding . However, if you want to go for conversion as a goal, the number of visitors from Pinterest to your website are better KPIs. In the graph below you see a peak, where ten clicks to the website are registered. The line for visitors indicates how many visitors navigated to your website via your profile (your website link). Concrete actions taken and warm leads or prospects!
Finally
This is of course just a selection of the options to determine, use and thailand mobile phone number list analyze concrete KPIs for your social media marketing. Depending on your objectives, vision and target group to be reached, you choose metrics that determine the success of your organization.
Note that not every goal has to have a direct financial component, such as selling a product or service. You may find branding too broad and vague, but concrete goals such as clicks to your website, viewed whitepapers or filled out contact forms via social media visits are also very useful KPIs.
This article has attempted to provide insight into the many, often free, tools and statistics available to measure the return on investment of social media. For the seasoned online analysts, there is of course still enough challenge to delve even deeper into the subject. And theories on classifying your KPIs are also more than available .
I am very curious if these KPIs are useful for you and if there are relevant metrics that you will apply. Let me know in the comments. And if you have an addition to this list, share it with us all!