It’s become more than clear that paid media for e-commerce is here to stay, isn’t it? This area is full of opportunities to boost your results with digital marketing.
And if you're still wondering whether it's worth advertising on the internet, I tell you that you need to read this content until the end. Because, surprisingly, paid media actions are not as expensive as people say.
So, are you ready to learn what paid media is, understand germany phone number resource why you should invest in this strategy and how to define how much your budget should be ? Then keep reading!
What is paid media?
Paid media can be summed up as any form of promotion in which you pay to display content in a space and reach your target audience . These are sponsored links, social media ads and banners that increase your visibility, generate traffic and reach wider audiences.
In the past, it was common to associate this term with offline campaigns, such as radio commercials and newspaper ads. However, today, when we talk about paid media, the first thing that comes to mind is digital marketing actions , don't you agree?
After all, according to research , digital advertising increased by 25% during the pandemic.
In the online world, paid media has several formats and marketing channels . In other words, you pay to display your company's content in these spaces, with objectives such as:
have a greater reach;
reach a specific audience;
make your brand better known.
Why invest in paid media?
Now that you have a better understanding of what paid media is all about, it’s time to look at the main reasons to invest in these actions. Stay tuned!
Flexible investments
No, paid media doesn’t have to be expensive. In fact, these actions can be thought of and designed according to the reality of the business .
With Google Ads and Facebook Ads, for example, you can reach a lot of people for a relatively low cost. How? It all depends on your segmentation, so focus very carefully on the target audience of your campaigns.
Plus, you can set the amount you want. Look at this great news!