It is important to be systematic

[[email protected]]

You should be easily recognizable in the photo - this is the main thing. A photo from 20 years ago will not do. A two-week photo will not do either, if you managed to cut and dye your hair. It is best to choose a live photo with minimal retouching. A study was conducted that found that visiting the page of a woman who had some flaws in her appearance - a gap between her teeth, a snub nose, protruding ears - more often led to a meeting than the profiles of beauties.

For business purposes, the only question your photo should answer is whether the person matches the position. Employers approach this individually, but stereotypes still work clearly - a top manager in a Hawaiian shirt in a photo will be no more attractive than a creative person with a stone face in a formal suit.

Anna Vetrinskaya believes that in such requests, trust and understanding switzerland whatsapp number list of the client are important. You need to be on the same wavelength with them. Because image is at stake, and this is the main fear of "what will they think, what will they say", and how do I look. This is an element of feedback and recognition.

Main_582290_360480050659703_1485439551_n
Anna
Vetrinskaya
director
Digital Workshop
"Basically, all my cases are about promoting a person for companies, when a business is perceived through a personal brand. As a rule, this is a small personal project, often related to creativity or a small business, when the attitude towards the brand as a whole is built through the prism of the owner, and then networking and relationships develop. I have my own attitude to such requests - I believe that success will only come when there is sincerity when working with the audience. To be yourself, you need a certain courage and freedom. Adapting and arranging a PR multi-move is pointless, because the audience comes to the message. If it is false, then either the wrong audience will come, or it will not last long, in general, nothing good will come of it. But the main thing here is consistency, consistency. You need to provide information on the topic where you are a pro and share content that is interesting to the audience"