A similar phenomenon occurs in the finance industry. Products such as personal loans, insurance services, and mortgages are seen as commodities. Here, content writers for finance need to find creative ways to differentiate the product from its competition.
4. Heavy Competition
The finance industry faces a lot of competition. There is a lot of disruption in the market, which accordingly affects the marketing and content writing for financial products. Brands need list of uae consumer email to invest significant resources in staying relevant in a fast-paced, crowded space.
5. Lack of Customer Trust
. Be it credit cards or mutual funds; consumers need to trust the company before using their product or services. However, only 28% of individuals believe that banks care about their long-term financial success. This makes them wary of using new products. This is a significant hurdle that financial content writing needs to overcome.
What Are the Solutions?