Define a content plan based on the needs and interests of your buyer persona. Publish original content on your blog and make sure you follow best practices to ensure it is optimized for search engines .
Spread your content
The effort you put into creating content deserves to be rewarded. Use your blog as a source of content for your corporate social media profiles , build relationships with other portals to reach new audiences, take advantage of the potential of consumer forums or groups on networks like Facebook or LinkedIn.
You can also allocate a certain budget to online advertising campaigns. Online advertising is a good technique to speed up your results .
In this case, define a segmentation as similar as possible to your honduras business email database buyer persona if the campaigns are on social networks or fine-tune the keywords if you are going to carry out a search campaign on Google Ads. This way you will ensure that the money you invest attracts an audience that is similar to your business.
Once you start receiving a constant and growing flow of visits to your website (organically through Google or through actions on networks or advertising), one of the crucial moments in inbound marketing arrives: lead generation .
Offer conversion incentives on your website, such as an exclusive newsletter, webinars, downloadable guides, questionnaires or infographics, among others. Can you guess which format will determine which one you'll choose? Exactly, based on your buyer persona.
You can also link the conversion to a discount on the first purchase, to motivate those users who are closer to the transaction. If they do not end up completing the process, you will have their data to carry out abandoned cart recovery actions .