The field of PR and the specializations within it are increasingly merging seamlessly. PR is becoming social, social is becoming marketing, marketing is becoming communication and engagement – and that is what it is all about. That we as PR professionals are becoming techies and that we should ( what else is new ). O and organizer, policy maker, internal lubricant, collaboration facilitator, (pre)crisis doctor, brand ambassador and master of the metrics .
This and more I took away from the International Social Media & PR summit . That people – and organizations – are still afraid of transparency, interaction and letting go of the urge to control. But that the brands that do france mobile phone number list show courage, benefit a lot, a lot from it. That speed is key, and so is telling stories. That we need to anticipate much more instead of reacting. That many people no longer even realize that they are reading a blog (who dares to say that blogging is dead? Shel Holtz certainly doesn't).
In short: that stories are the 'stories of our PR-lives'. And stories we got, in abundance, on 16 and 17 May in the ING-house in Amsterdam. Thanks to organizers PRdaily , Coopr and ING . My story about these stories, in two parts. After all, it was two full days.
Mark Ragan
Brand journalism or press release
It's all about content. Host Mark Ragan (CEO Ragan communications, who also publishes the PR Daily) shared his content in his own, American way. About brand journalism (read the nice definition discussion about it) and the role that social media play for journalists.