Meet our marketing requirements
Show interest
You have benefited from our information
Not yet qualified for sales, but I'm on the right track.
SQL - Sales Qualified Lead
Potential Lead
Interested in learning about our services
Identified as a prospect of interest for a meeting with Sales
If he passes the internal qualification requirements, Sales sets a first meeting.
As you can see in the last point, for us, the Sales Qualified Lead must pass an list of bahrain consumer email internal qualification before the Sales department mobilizes to close a meeting. There are different methods to perform this evaluation. We prefer to use BANT.
BANT
BANT stands for: Budget , or cost estimate; Authority , meaning a person with decision-making power; Need , meaning purpose and objective to be achieved; Timeline , meaning deadlines and time objectives.
What does it mean? That our ideal client, with whom we will try to close a meeting, must meet these requirements: have a suitable budget, be a person with decision-making power and authority (i.e. belong to the C-Suite), have an objective that we can satisfy with our services and the time necessary to achieve that objective.
This process allows us, therefore, to be more efficient, to optimize our time and to prioritize those clients with whom we can work to achieve their business goals. By working together, we better direct our efforts and the results are definitely better.
For us, Smarketing has meant a before and after and we will continue to travel this path, aligned and united.