How to Optimize Your Website for Voice Search

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With the spread of digital assistants such as Google Assistant, Siri, and Alice, optimizing your website for voice search has become a must for most businesses. Without it, a company loses traffic and potential customers, losing out to competitors.

In this article, we have collected the latest information on how to make your web resource compatible with smart devices. We have provided detailed instructions on optimizing for voice search and explained all the steps using examples.

Dynamics of voice search usage

How does voice search work?

Why Voice Search Can Be a Good Marketing Tool

What are the most frequently searched for things using voice search?

What kind of business is voice search suitable for?

How to Get a Website into Voice Search from Yandex and Google: Step-by-Step Instructions

Tips for working with voice search in search engine results

Schema.org micro-markup: what panama phone number material structural data on a website can be formatted for voice search

New microdata for Google voice search (currently only tested in the US)

Alice's skills for business: ordering on the website and consultations

What problems can arise when working with voice search

To sum it up

Dynamics of voice search usage
According to a Demandsage survey , more than half of adult internet users used voice search daily in 2023. The number of voice assistants in use has crossed the 4 billion mark and continues to grow. By comparison, there were only 2.5 billion such assistants in 2018.

Users make more than a billion voice searches every month, with 51% of respondents in the US saying they use voice search to shop online.

Most respondents note that voice search is noticeably faster and more convenient than classic search. The average time for generating voiced results is 4.6 seconds.

In total, voice queries on Google account for 20% of the total number of requests.