Creating a content strategy is one of the most fun, useful and even essential tasks you can do as a content professional. It proves your added value, it involves your manager in what you are doing and it makes collaboration with your colleagues easier. Read how to create a complete content strategy in 12 steps.
There has been a lot of writing about content strategy lately . There are different views on content strategy, but if you look at the original meaning of 'strategy' - and for that we have to go back in time to the Ancient Greeks - you come to the following definition, I think:
A content strategy is a predetermined plan that determines honduras mobile phone number list how information of value to an audience can help achieve an organizational goal.
The Greeks knew better than anyone that the available resources are never sufficient and the circumstances are never ideal. A strategy helps to gain an advantage over the competition or to make the best possible use of the circumstances. In a strategy there is always an element of uncertainty about what the future will bring.