Jell-O original packaging (left) vs. updated packaging (right).

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The 2023 Jell-O rebrand involved a change in logo and packaging for all products. The goal was to attract younger parents and kids with playful, simple, colorful imagery and bring back some of the “jiggly fun and...wonder” that has always been associated with the brand.

This new positioning played into the new designs by incorporating a modern aesthetic while showcasing the many fun flavors Jell-O has to offer. The logo shifted to a blockier sans serif font against a white background for a 3D effect, with the “O” resting slightly above.

The packaging also now includes cartoonish images of slovenia whatsapp number database pudding swirls and jelly fruit instead of the more realistic images previously shown. This helps the brand target younger parents with fruit images that reveal healthier options while making the packaging more eccentric and light-hearted.


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This rebrand was well-received as consumers saw it as a way to significantly modernize the branding while maintaining some of its classic, beloved traits.

5. WhatsApp
Animated graphic showcasing new visual elements of WhatsApp.

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As part of the parent company Meta, which faced significant backlash for its 2021 rebrand, WhatsApp has remained relatively scandal-free. Thus, it seems the 2023 rebrand was aimed at helping set WhatsApp apart from the rest of Meta’s brands.