A great story elicits an emotional response that makes us empathise with the subject. It establishes a connection that lasts long after the story is over.
Your business should not be afraid to tell its full story to establish this connection. It may mean getting a bit vulnerable by sharing the setbacks and failures you’ve encountered along the way. Teach your consumers what you learned from your mistakes, and you’ll resonate with them more profoundly. This will make you more relatable to your audience, resulting in a stronger connection.
The more your customers can argentina whatsapp number database relate to your story, the more likely it is to drive brand loyalty. When a consumer connects, they remember and stay loyal to your business.
The best companies out there don’t act like corporations out to churn money. A strong link exists between brand success and a company’s ability to show empathy and understanding. Wouldn’t you feel more of an affinity towards a brand that conveyed more human characteristics than one that was almost robotic and devoid of emotion?