2. LaCroix Sparkling Water

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I love two recent posts the brand did with @cheftarathomas which show the micro-influencer wearing her favorite pieces while in her natural element.

Mejuri Instagram posts featuring a chef micro-influencer.

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This is a perfect example of how micro-influencers can improve a brand campaign. With 18.1K followers, Tara has some reach but also the trust and loyalty of her few but mighty followers. Her inclusion in this campaign brings emotion, relatability, and credibility to Mejuri’s brand and products.

Several of Mejuri’s posts feature micro-influencers. Some, like Tara, may seem like an unconventional choice, but this unconventionality is what works so well. Mejuri positions itself as more than just a fashion and beauty-adjacent brand — it’s a lifestyle brand for everyone.

LaCroix Sparkling Water uses micro-influencers to promote albania whatsapp number database its brand in a competitive marketplace. The brand’s social media presence is bright, colorful, and effervescent — just like its iconic sparkling water packaging.

LaCroix identifies micro-influencers on Instagram and asks them to share product awareness posts. It finds micro-influencers by searching branded hashtags, such as #LiveLaCroix, and when users tag the brand on Instagram, as seen in @rachelmuse’s post below.