3 Email Automation Best Practices

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A woman happily receives a marketing email to her phone, symbolizing email marketing best practices.
I used to manage the email newsletter at a TV station as a journalist, and I most recently managed the HubSpot Daily Newsletter before it morphed into the Masters in Marketing newsletter, which you should subscribe to if you haven't already.

→ Download Now: The Beginner's Guide to Email Marketing [Free Ebook]

Though the marketing landscape is constantly changing, email marketing remains an effective way for businesses to generate leads and convert more leads. That's why local TV stations use them, your favorite brand likely has one, and HubSpot has a few!

According to our 2024 State of Marketing and algeria whatsapp number database Trends Report, about a third of marketers (33%) use email as a channel to connect to their audience. This makes email the second most used channel behind social media.

Email marketing isn't going away soon, so you should incorporate it into your marketing strategy. Here are some best practices I live by that will help you get the most out of your email marketing strategy.

Table of Contents

9 Email Campaign Best Practices
10 Email Content Best Practices
3 Email Automation Best Practices
1. Implement AI wherever helpful.
You can't spell “automation” without AI. I know the use of AI has garnered as much criticism as praise, but believe me when I tell you that all email marketers should be leveraging AI in their campaigns.

AI can streamline your workflows and processes, freeing time to focus on other tasks while ensuring your audience receives timely and engaging content.