Andy Crestodina’s approach to web and digital strategy”

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But if you don’t include them, it’s not make or break.

Usually, KPIs are linked to your tactics and strategies. So, if you’re waiting to see what our marketing plan suggests to set metrics, no worries.

Pro tip: You can also ask the chatbot to suggest KPIs based on its proposed strategy.

What I included: I left KPIs out of my prompt so ChatGPT would focus on tactics and strategy.

7. Share examples and “extras.”
Do you have specific campaigns you admire? How about marketing frameworks like StoryBrand or thought leaders like Ann Handley or Neil Patel?

Once again, sharing these examples with your chatbot in your prompt helps it understand what you’re looking for from your marketing plan.

What I included: I added to my prompt: “I want your australia whatsapp number database answers to be heavily influenced by marketing greats:

Seth Godin's approach to branding
Gary Vaynerchuk's approach to social media marketing
You can also take this time to add what I call “extras” to your prompt.

For instance, Flanagan made it a point to tell ChatGPT that he didn’t want to see best practices. You can mention if there are specific channels you want to include or exclude, or maybe even global holidays.